The “tv evaluation” software is also based on the advertising-television experience that distinguishes our Company. The evaluating process is divided, in this case, in two distinguished steps: monitoring and evaluation.
Monitoring mainly consists of a detailed screening of the video to establish the miutes relevant for the Customer. The choice is based on the real visibility of the brand and it is evaluated thanks to specific parameters of the sector such as share, spot cost, audience, penetration level.
Evaluation, using all the information given by monitoring, gives the final result, calculated as an economic value that accurately representes the advertising commercial expectance of the company. A useful instrument to verify the relationship investment-return, essential to always have the finger at the pulse of promotional actions.
The values that we take in exam to create our database are updated every two months using data of specialised agencies (Auditel, Publitalia, Sipra, DataMedia etc.). The evaluations can be supplied directly on DVD support or in the traditional paper-format: monthly, quarterly, annualy and, in particular cases to be considered individually, also weekly.
Chart that compares 3 years of economical evaluation of press/web release for each Country.
Chart that evaluates quality of press/web articles, on an economic basis, for each Country in a specific year.
Chart that compares the economical evaluation of press/web release for each Contry/year.
Chart that considers quality of press/web articles on economic basis– 3 years comparison.
Italy, France, Spain, Germany, UK, Portugal, Switzerland, Austria, Netherlands, Sweden, Finland, Greece, Russia, Belgium, USA, China, Japan, Canada, Dubai, Thailand, Saudi Arabia
USA, Canada, Italy, China, Cuba, Saudi Arabia, UK, France, Spain, Germany, Greece, Cyprus