The Press Evaluation gives an economic result, concrete and quantifiable, of what we call “press feedbacks”. Our software is able to provide a precise evaluation of articles, extracts, colour and b&w pictures that represent or comment the “product”. We can say that we have created an instrument of basic importance for those companies that work on advertising and promotional level.
Our analysis, used and certified by important companies, develops and takes in consideration important data (pubblication, circulation, page cost, etc.) that, compared on statistical bases, bring to a precise specific economic outturn that enables us to know the exact relationship between investment and advertising expectance.
What we give to our Customer is a press release on DVD where it is possible to consult all the data related to the analysed pubblications, together with a final evaluation of the print format in detail. Our analysis can be prepared monthly, quarterly or annually following our Customer’s needs.
The values that we take in exam to create our database are updated every two months using data of specialised agencies (Dati & Tariffe, Ac Nielsen, Ads, Audipress, Bvda,Abc etc) and are based on adv parameters: agency discount, adv rates per page, double page, etc.
Chart that compares 3 years of economical evaluation of press/web release for each Country.
Chart that evaluates quality of press/web articles, on an economic basis, for each Country in a specific year.
Chart that compares the economical evaluation of press/web release for each Contry/year.
Chart that considers quality of press/web articles on economic basis– 3 years comparison.
Italy, France, Spain, Germany, UK, Portugal, Switzerland, Austria, Netherlands, Sweden, Finland, Greece, Russia, Belgium, USA, China, Japan, Canada, Dubai, Thailand, Saudi Arabia
USA, Canada, Italy, China, Cuba, Saudi Arabia, UK, France, Spain, Germany, Greece, Cyprus